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Who should attend?

Google classroom are designed for anyone involved in marketing, communications, advertising, public relations, e-commerce, digital strategy, online sales, business development, web management and web development.

Attendees come from a wide range of organisations including corporations, small businesses, government departments, education providers and nonprofits.

Google AdWords Fundamentals

 

The course of Google AdWords Fundamentals would highlight the overview of today’s online advertising landscape and provide guidance on how to build an effective AdWords Accounts as well as best practices of running a successful online SEM campaign.

This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.

Course Description

The course of Google AdWords Fundamentals would highlight the overview of today’s online advertising landscape and provide guidance on how to build an effective AdWords Accounts as well as best practices of running a successful online SEM campaign.

This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.

The Google Adwords Fundamental Exam cover basic Google Adwords concepts. This includes topics such as:

  1. AdWords Campaign Management
  2. AdWords Campaign Structure
  3. AdWords Campaign Targeting, bids and budgets
  4. Performance Measurement and Optimization

Requirements

The class is designed for beginners to intermediate users of Google AdWords & Analytics; hence, there is no strict threshold for applicants’ qualification.

Who Should Attend?

  • Marketers seeking to improve business performance through executing a better SEM campaign
  • Anyone who specializes in marketing, communications, advertising, public relations, e-commerce, digital strategy, business development and web management should attend the class.

CURRICULUM

Google AdWords Fundamental 101

Learn about the benefits of online advertising and AdWords, Google’s advertising networks, and how AdWords works.

Learn about AdWords campaign structure, targeting and bids and budgets.

Learn about metrics and tools to measure and optimise campaign performance.