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Who should attend?

Google classroom are designed for anyone involved in marketing, communications, advertising, public relations, e-commerce, digital strategy, online sales, business development, web management and web development.

Attendees come from a wide range of organisations including corporations, small businesses, government departments, education providers and nonprofits.

Google Analytics

 

The course of Google Analytics would highlight the overview of today’s digital measurement landscape and provide guidance on how to build an effective measurement plan as well as best practices for collecting actionable data.

The descriptions of key digital measurement concepts, terminology and analysis techniques are also included in the syllabus.

Then, the teacher would deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance.

Course Description

The course of Google Analytics would highlight the overview of today’s digital measurement landscape and provide guidance on how to build an effective measurement plan as well as best practices for collecting actionable data.

The descriptions of key digital measurement concepts, terminology and analysis techniques are also included in the syllabus.

Then, the teacher would deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance.

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as:

  1. planning and principles,
  2. implementation and data collection,
  3. configuration and administration,
  4. conversion and attribution,
  5. reports, metrics, and dimensions

Requirements

The class is designed for beginners to intermediate users of Google AdWords & Analytics; hence, there is no strict threshold for applicants’ qualification.

Who Should Attend?

  • Marketers seeking to improve business performance through better digital measurement
  • Analysts seeking to understand the core principles of digital analytics
  • Anyone who specializes in marketing, communications, advertising, public relations, e-commerce, digital strategy, business development and web management should attend the class.

CURRICULUM

Google Analytics 101

Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.

Learn how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.

Google Analytics 201

Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data.

Learn how using Google Analytics data can help you make your app more discoverable and more profitable.