adwords-logo

Who should attend?

Google classroom are designed for anyone involved in marketing, communications, advertising, public relations, e-commerce, digital strategy, online sales, business development, web management and web development.

Attendees come from a wide range of organisations including corporations, small businesses, government departments, education providers and nonprofits.

Google Display Advertising

 

The Display Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising display ad campaigns across the Display Network.

Course Description

The Display Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising display ad campaigns across the Display Network. To improve your chances of passing, we recommend that you have on-the-job experience running display ad campaigns.

The Google Display Advertising Exam includes topics such as:

  1. How ads on the Display Network can help your clients to meet performance and branding goals
  2. Display ad campaign creation and management
  3. Display ad formats
  4. How to reach different groups of people through specialised targeting
  5. How to measure ad performance and optimise campaigns

Requirements

If you’re an agency or online advertising professional specialising in display advertising campaign management, consider taking the Display Advertising exam to demonstrate your expertise.

Who Should Attend?

  • Marketers seeking to improve business performance through executing a better SEM campaign
  • Anyone who specializes in marketing, communications, advertising, public relations, e-commerce, digital strategy, business development and web management should attend the class.

CURRICULUM

Google Display Advertising

How ads on the Display Network can help your clients to meet performance and branding goals.

Display ad formats. Display ad campaign creation and management.

How to reach different groups of people through specialised targeting. How to measure ad performance and optimise campaigns.