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Who should attend?

Google classroom are designed for anyone involved in marketing, communications, advertising, public relations, e-commerce, digital strategy, online sales, business development, web management and web development.

Attendees come from a wide range of organisations including corporations, small businesses, government departments, education providers and nonprofits.

Google Search Advertising

 

Search Advertising exam covers advanced concepts, including best practices for creating, managing and optimising Search campaigns.

Course Description

Search Advertising exam covers advanced concepts, including best practices for creating, managing and optimising Search campaigns.

These lessons teach everything that you need to know for the Search Advertising Advanced Exam:

  1. Search fundamentals review
  2. Organising campaigns and ads in your account
  3. Using broad match
  4. Using broad match modifier
  5. Account, campaign and ad group performance
  6. Understanding ad position and Ad Rank
  7. Actual cost per click (CPC)

Requirements

If you’re an agency or online advertising professional specialising in search advertising campaign management, consider taking the Search Advertising exam to demonstrate your expertise.

Who Should Attend?

  • Marketers seeking to improve business performance through executing a better SEM campaign
  • Anyone who specializes in marketing, communications, advertising, public relations, e-commerce, digital strategy, business development and web management should attend the class.

CURRICULUM

Google Search Advertising

Review AdWords and search engine marketing essentials.

Select the right ad formats and extensions to reach your marketing goals.

Improve the quality of search ads and the sites that they advertise.

Learn to utilise available AdWords tools, including AdWords Editor.

Create and understand effective AdWords reports.

Take advantage of optimisation opportunities for greater conversions and set up campaign experiments.

Implement budget and bidding strategies to maximise performance.

Get started with AdWords API, including API tools and resources.