Advanced Study in Digital Strategy & Planning
The Advanced Study in Strategy & Planning is an in-depth 30-hour course that equips professionals with the skills and knowledge needed to become an effective Digital Marketing Manager. It is ideal for anyone involved in the planning, implementation and measurement of digital marketing campaigns and those who wish to secure a senior digital marketing position in the future.
Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. The accredited and industry-recognised syllabus is taught by influential industry experts currently working in the area so you’ll learn best practice career tips for how to flourish in a real digital marketing management role.
What Will My Learning Journey Entail?
Your learning will be shaped by a series of video lectures delivered by Senior Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.
How Will I be Assessed?
After the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.
Advanced Study in Strategy & Planning Subjects Include:
- Introduction to Strategy and Planning
- Traditional Communication
- Digital Communications
- Digital Channels
- Social Customer Service
- Risks and Reputation
- Strategy Formulation and Plan
Section 1: Introduction to Strategy and Planning
Section 2: Channels and Communications
Section 3: Online Explosure
Section 4: Analytics, Strategy & Planning
Section 4: Exam & Preparation
This test will reveal how well you are acquiring the new material based on a short test of twenty questions and a brief written assignment.