Martech Revolution – Transforming Manufacturing Industry into Digital-friendly Business Environment (市場推廣科技革命 – 讓廠家邁向數碼化升級轉型)

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Martech Revolution - Transforming Manufacturing Industry into Digital-friendly Business Environment (市場推廣科技革命 - 讓廠家邁向數碼化升級轉型)

Description

There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized.

That’s why it’s essential for today’s management professionals to possess a complete digital marketing skillset and keep them current and growing. There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit the company's needs and gain critical training and certification with high technology and marketing technology.

Course Outline

Module/Subject(s)

Description of the Module/Subject
The Purdue Digital Marketing Training course, powered by Simplilearn

- Simplilearn, partnership with Facebook/Meta
- the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics
- embrace with technology tools

Case Studies

- Hands-On Learning with live interactive learning
- Capstone project in five domains
- real-world projects from Yahoo!, TripAdvisor, Mastercard, and other famous entities

How to make use of social media and current technologies in doing effective marketing campaign?

- Harvard Business case studies
- Masterclasses from Purdue and Facebook
- understanding the top five Digital Marketing certifications including Google Ads and Analytics, Facebook Blueprint, Hootsuite, and HubSpot

Learning martech tools - main elements of a martech stack

- CRM (customer relationship management)
- CMS (content management system)
- Email marketing
- Analytics and conversation rate optimization (CRO)
- Social media management
Engagement and lead generation
- SEO (search engine optimization)
- AdTech
- Social listening
- Tools include: Engati, chatalog, innoblock, Webflow, Optimizely