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Martech Revolution - Transforming Manufacturing Industry into Digital-friendly Business Environment

Digital Marketing
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HK$22,000.00

Register Interest

  • Duration: 6 Hours
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COURSE_FEATURES

There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized.

That’s why it’s essential for today’s management professionals to possess a complete digital marketing skillset and keep them current and growing. There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit the company's needs and gain critical training and certification with high technology and marketing technology.

COURSE_SYLLABUS

Module/Subject(s)

The Purdue Digital Marketing Training course, powered by Simplilearn

  • Simplilearn, partnership with Facebook/Meta
  • the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics
  • embrace with technology tools

Case Studies

  • Hands-On Learning with live interactive learning
  • Capstone project in five domains
  • real-world projects from Yahoo!, TripAdvisor, Mastercard, and other famous entities

How to make use of social media and current technologies in doing effective marketing campaign?

  • Harvard Business case studies
  • Masterclasses from Purdue and Facebook
  • understanding the top five Digital Marketing certifications including Google
  • Ads and Analytics, Facebook Blueprint, Hootsuite, and HubSpot

Learning martech tools - main elements of a martech stack

  • CRM (customer relationship management)
  • CMS (content management system)
  • Email marketing
  • Analytics and conversation rate optimization (CRO)
  • Social media management
  • Engagement and lead generation
  • SEO (search engine optimization)
  • AdTech
  • Social listening
  • Tools include: Engati, chatalog, innoblock, Webflow, Optimizely


COURSE_TARGET

Interested in Digital marketing, Martech

COURSE_ENQUIRY

The Digital Institute of Hong Kong (DIHK) is a educational institution dedicated to providing quality programmes and facilitating the professionalism in digital field.


Phone: +852 6570 7507

Email: enquiry@digitalinstitute.edu.hk