COURSE_SYLLABUS
Module/Subject(s)
Introduction to OpenAI ChatGPT
- What is Generative Artificial Intelligence (AI) and How OpenAI ChatGPT Works
- Benefits of Using ChatGPT for Digital Marketing & Content Creation
- How to Connect with OpenAI via Virtual Private Network (VPN) and Interact with ChatGPT for Marketing Purposes
- Understand ChatGPT-Powered Search Engine: Microsoft Bing AI Search
- Ethical Considerations & Limitations for Using Generative AI in Digital Marketing
Marketing Prompts for ChatGPT
- Understand How to Create the Right Prompts for ChatGPT
- Write Effective Prompts that Generate Insightful and Unique Responses from ChatGPT
- Provide Relevant Context to ChatGPT for Gathering Persona Insights
ChatGPT Usage for Search Engine Optimization (SEO)
- Use ChatGPT to Perform Keyword Research and Generate Keyword Ideas
- Craft Compelling Title and Meta Description with the Aid of ChatGPT
- Optimize Content with ChatGPT to Produce High-quality Copy that Ranks
- Higher on the Search Engine Result Page (SERP)
ChatGPT Usage for Content Marketing
- Use ChatGPT to Research Content Topics and Generate Engaging and
- Informative Content
- Leverage ChatGPT for Generating Regular Email Marketing Content
- Utilize ChatGPT to Build Different Types of Long-form Content like Blog
- Posts and E-books
