This program is an initiative designed to educate industrial practitioners in understanding how to launch a successful marketing campaign and measure its outcomes. As a practitioner, digital marketing and social media have transformed marketing and business practice across the globe, we have to understand the evolving digital landscape and examine the strategic role of digital marketing processes and tools in designing the overall marketing strategy and the digital marketing plan. It explores the challenges of interactive media, the online market place, and the creative challenges of communicating and retention strategies of customers through these social media, the main search engines and the future trends in digital marketing. In short, to obtain optimization for the market and setup appropriate goal for the campaign is very essential to marketers.
the Keys to Successful Marketing Campaign
Consequences and Outcomes Measurement
Customer Journey Optimization
Tips for Industrialists' and Manufacturers' Marketer
Achieving 4 KPIs in social media & digital marketing world
Interested in Digital marketing, Social Media Marketing
The Digital Institute of Hong Kong (DIHK) is a educational institution dedicated to providing quality programmes and facilitating the professionalism in digital field.
Phone: +852 6570 7507
