Social Media Marketing B2B: Proven Social Media Marketing
Social Media Marketing B2B: Proven Social Media Marketing
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Description
This course is for anyone involved in B2B social media marketing, including marketing managers and consultants.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. To explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.
the key components right now are:
LinkedIn lead generation and customer acquisition
Advanced LinkedIn advertising methods
Facebook for cost-effective B2B social media marketing
A bit about Twitter ads and using Instagram within the Facebook advertising platform
Course Outline
Module/Subject(s) | Description of the Module/Subject |
LinkedIn Quick Fixes for Social Media Marketing |
1. Most common mistakes with LinkedIn ads |
LinkedIn Video Ads |
1. Creating a simple LinkedIn video ad in Canva |
LinkedIn Message/Inbox Ads & Conversation Ads |
1. LinkedIn Message Ad Example |
LinkedIn Text Ads |
1. LinkedIn Text Ad Examples |
LinkedIn Image & Carousel Ads |
1. LinkedIn image ads 1 |
LinkedIn General Advertising |
1. Choosing the right LinkedIn campaign objective |
LinkedIn Account Based Marketing for Social Media Marketing |
1. LinkedIn company/account targeting |
LinkedIn Advanced - Full-Funnel Advertising & Video |
1. Avoid Gating Content |
LinkedIn Advanced - Research & Testing using Social Media Marketing |
1. When Everything Fails |
LinkedIn Advanced - Targeting Considerations |
1. Negative Targeting |