Social Media Marketing B2B: Proven Social Media Marketing

Digital Institute of Hong KongSocial Media Marketing B2B: Proven Social Media Marketing

Social Media Marketing B2B: Proven Social Media Marketing

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Description

This course is for anyone involved in B2B social media marketing, including marketing managers and consultants.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. To explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.

the key components right now are:

LinkedIn lead generation and customer acquisition

Advanced LinkedIn advertising methods

Facebook for cost-effective B2B social media marketing

A bit about Twitter ads and using Instagram within the Facebook advertising platform

Course Outline

Module/Subject(s)	Description of the Module/Subject
LinkedIn Quick Fixes for Social Media Marketing	1. Most common mistakes with LinkedIn ads 2. LinkedIn mistakes 3. Fixing LinkedIn problem 1 with lead gen forms 4. Fixing LinkedIn problem 2 with negative targeting 5. Fixing LinkedIn problem 3 with bidding 6. Fixing LinkedIn problems 4 & 5 with nurturing
LinkedIn Video Ads	1. Creating a simple LinkedIn video ad in Canva 2. Simple & successful LinkedIn video ad example 3. Storytelling LinkedIn video ad example 4. LinkedIn Video Ad for Maximizing Views 5. Marketing Video Example
LinkedIn Message/Inbox Ads & Conversation Ads	1. LinkedIn Message Ad Example 2. LinkedIn Message Ad Example 2 3. SPECIAL INCENTIVES! 4. LinkedIn Conversation Ads 5. "How I Generated 5X Return From One LinkedIn Conversations Ads Campaign" 6. LinkedIn WARNING about message ad KPIs! 7. LinkedIn: More Warnings
LinkedIn Text Ads	1. LinkedIn Text Ad Examples 2. LinkedIn Text Ads - UTM Tracking and Insights Tag
LinkedIn Image & Carousel Ads	1. LinkedIn image ads 1 2. LinkedIn image ads 2 3. LinkedIn image ad campaign example (SaaS consulting) 4. LinkedIn Carousel ads
LinkedIn General Advertising	1. Choosing the right LinkedIn campaign objective 2. LinkedIn Targeting 3. Warning about the default campaign group in LinkedIn 4. LinkedIn Pre-filled forms! 5. LinkedIn Audience Network 6. LinkedIn email scraping 7. LinkedIn matched audiences 8. LinkedIn account assets - led gen forms 9. LinkedIn website demographics
LinkedIn Account Based Marketing for Social Media Marketing	1. LinkedIn company/account targeting 2. ABM campaign to target accounts 3. Setting up the ABM campaign 4. Setting up the ABM ad 5. Finishing a conversation ad 6. Conversation Ads 7. Measuring ad performance 8. Persona level targeting 9. Integrations 10. 3 things worth testing
LinkedIn Advanced - Full-Funnel Advertising & Video	1. Avoid Gating Content 2. Gating 3. Assignment: Ungated LinkedIn Content4. Direct-Response vs Brand Awareness 5. Direct Response 6. Out of Market Buyers 7. Buyers 8. Assignment: In-Market Buyers 9. In Market Targeting 10. Which of the following is generally consider "MOFU" or middle-of-funnel content? 11. Awareness Advertising 12. Awareness Marketing Stages 13. Frequency & Reach 14. Repetition 15. Awareness Campaign Example 16. Video as Direct Response 17. Cheaper Video Views Campaign 18. Video Views 19. Video Creative 20. Different Objective, Same Outcome 21. Comparing Video Metrics across Platforms 22. Comparing Videos within a Campaign 23. Lower CPC Creative 24. Comparing Video Views between Campaigns 25. When to Use LinkedIn Ads vs Other Ads 26. When to Use LinkedIn Ads vs Other Ads 27. 5 Ways to Boost B2B Awareness on LinkedIn
LinkedIn Advanced - Research & Testing using Social Media Marketing	1. When Everything Fails 2. Testing 3. Using LinkedIn Ads for Research? 4. Research 5. Economies of Scale 6. Where to Use LinkedIn for Research
LinkedIn Advanced - Targeting Considerations	1. Negative Targeting 2. Positive Targeting 3. Demographic Targeting