Martech Revolution - Transforming Manufacturing Industry into Digital-friendly Business Environment (市場推廣科技革命 - 讓廠家邁向數碼化升級轉型)
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Description
There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized.
That’s why it’s essential for today’s management professionals to possess a complete digital marketing skillset and keep them current and growing. There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit the company's needs and gain critical training and certification with high technology and marketing technology.
Course Outline
| Module/Subject(s) | Description of the Module/Subject |
| The Purdue Digital Marketing Training course, powered by Simplilearn |
- Simplilearn, partnership with Facebook/Meta |
| Case Studies |
- Hands-On Learning with live interactive learning |
| How to make use of social media and current technologies in doing effective marketing campaign? |
- Harvard Business case studies |
| Learning martech tools - main elements of a martech stack |
- CRM (customer relationship management) |
