Module/Subject(s) |
Description of the Module/Subject |
Module 1: Introduction to OpenAI ChatGPT |
What is Generative Artificial Intelligence (AI) and How OpenAI ChatGPT Works Benefits of Using ChatGPT for Digital Marketing & Content Creation How to Connect with OpenAI via Virtual Private Network (VPN) and Interact with ChatGPT for Marketing Purposes Understand ChatGPT-Powered Search Engine: Microsoft Bing AI Search Ethical Considerations & Limitations for Using Generative AI in Digital Marketing
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Module 2: Marketing Prompts for ChatGPT |
Understand How to Create the Right Prompts for ChatGPT Write Effective Prompts that Generate Insightful and Unique Responses from ChatGPT Provide Relevant Context to ChatGPT for Gathering Persona Insights
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Module 3: ChatGPT Usage for Search Engine Optimization (SEO) |
Use ChatGPT to Perform Keyword Research and Generate Keyword Ideas Craft Compelling Title and Meta Description with the Aid of ChatGPT Optimize Content with ChatGPT to Produce High-quality Copy that Ranks Higher on the Search Engine Result Page (SERP)
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Module 4: ChatGPT Usage for Content Marketing |
Use ChatGPT to Research Content Topics and Generate Engaging and Informative Content Leverage ChatGPT for Generating Regular Email Marketing Content Utilize ChatGPT to Build Different Types of Long-form Content like Blog Posts and E-books
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Module 5: ChatGPT Usage for Social Media Marketing |
Prompt ChatGPT to Spark Social Media Post Ideas and Write Paid Social Ad Copy Best Practices for Reviewing, Editing, and Refining ChatGPT Generated Content for Social Media Use ChatGPT to Have Conversations with Social Media Followers and Engage Your Community
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Module 6: Generative AI Usage for Visuals Marketing |
Overview of Text-to-Image Generative AI Tools Like OpenAI Dall-E Craft Effective Prompts to Get the Appropriate Images from OpenAI Dall-E Best Practices for Incorporating Dall-E Generated Images into Blog Posts, Email, Social Media Posts, and Other Types of Content
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