The Keys to Successful Marketing Campaign
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• Ensuring digital PR press release include the top keywords
• Embedding X2/3 website URL highly clickable
• Listening to various media channels, collect media list who has interviewed or
received the PR
• Amplifying those published PR through social media and other open content platform
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Consequences and Outcomes Measurement
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• By evaluating customer differences across countries, able to focus more effectively
target consumer in local markets
• By shifting from an advertising strategy to a social promotion strategy, able to increase
the ad value (ROI) without increasing budget solely
• Developing strategy to drive earned media engagement and achieving high hit rate
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Customer Journey Optimization
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• involves deep knowledge on social media and search engine channels
• understands the algorithm for boosting organic reach and results
• attains a more sustaining organic growth in traffic: Social vs Search vs Owned
• analyses demographics and reviews campaign settings
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Tips for Industrialists' and Manufacturers' Marketer
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• Using data-driven process to identify the gaps and maximize ROI
• Never relying on just one particular social media platform
• Ride on trends
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Achieving 4 KPIs in social media & digital marketing world
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• Fans Growth - Growing social media and owned media visitors
• Content Engagement - Measuring content engagement to identify the sweet spots of
communications
• Media Efficiency - Seeking for the cost effective way to influence target audience
• Goal Conversion - Focusing in maximizing the number of goal conversions
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